How Much Money Does A Streamer Make

• 'I make probably less than $1,000 a month off of Twitch, streaming around 200-250 hours a month, with an average of maybe 2,500 concurrent viewers,' said Bonnell. 'That's just ad revenue.'.
• CPM (cost per mile) shows how much a streamer will make per 1000 viewers. It can vary from anywhere between $2 and $10 depending on the time of the year. Last 4 months of the year are generally the most lucrative. Lately, how much twitch streamers are earning through ads has dropped, because a lot of followers began using an ad blocker.

1. How Much Can You Make On Twitch
2. How Much Money Does A Streamer Make

Sure, there are good days and bad days, but even with the bad days combined, the streamer managed to make $10 million in 2018! Since the number of Twitch subs vary from time to time, let's put Ninja's subscribers as being 200K with subs costing $5 each.

I enjoy playing video games. I enjoyed them when I was a kid and I enjoy them even today.

When I was younger, my mom would frequently remind me that I couldn't play video games forever. She wasn't trying to be a killjoy, back in the 80's and 90's, she was right. You couldn't make money playing video games, even if you were one of the very best.

But it's different today. Not only can you make money playing video games, you don't even have to be particularly good at it.

There are people who make thousands of dollars streaming their playing sessions on Twitch and uploading their games on Youtube.

How much do Twitch streamers make?

Read on:

Become a Twitch Affiliate & Partner

First things first, to start making money you have to become a Twitch Affiliate. That's the name of their partnership program. You start as an Affiliate and if you get your viewership statistics up, you'll be invited to become a Twitch Partner.

To qualify as an Affiliate, you need:

• 50 followers,
• 500 total minutes broadcast in the last 30 days,
• 7 unique broadcast days over the last 30 days,
• average of 3+ concurrent viewers over the last 30 days.

You start earning money when you reach the level of Twitch partner – that's when you get access to many of the monetization methods listed below.

How do you get to Partner? You have to:

• Stream for 25 hours in the last 30 days
• Stream for 12 unique days in the last 30 days
• Reach 75 average viewers in the last 30 days

Once you do that, you can apply and applications are reviewed manually within 7 business days.

As we discuss how Twitch streamers make money and the different methods, it's important to remember that not everyone will be making the eye-popping figures you see below. That said, there is money there and if you can build up a following, you can earn a pretty solid living.

How Twitch Streamers Make Money

Twitch streamers have a variety of different ways to make money but four ways make up the bulk of their income:

1. Donations
2. Advertisements
3. Subscriptions
4. Sponsorships

Donations

Donations are the oldest form of support that's ever been known – it's when viewers just give money to the streamer.

The Twitch currency is known as 'bits.' You can think of them as being worth roughly a penny each but that depends on the current purchase price. As of this writing, you can get 1,000 bits for $10 but buying 100 bits will cost you $1.40. Oddly enough, buying 10,000 bits will cost you $1.26 – which is a higher per bit price than buying them in 1,000 chunks.

The streamers gets a penny for each bit. Twitch's cut comes on the purchase of bits, not on the donation of bits, which makes logistical sense. As a viewer, you donate bits through cheering and other more visible methods in the chat.

Outside of Twitch, you can always make a direct donation to the streamer.

The amount that makes it to the streamer will depend on the platform you use. Many of the platforms don't take any percentage outside of what it costs to process the charge, usually credit card fees. For example, Streamlabs doesn't charge any fees on donations and so the streamer gets it all minus Paypal or Stripe fees (usually for credit cards).

Advertisements

Whenever you start a stream, there's almost always a thirty-second advertisement. Sometimes, on big promotional pushes, you may get two ads before a stream.

Then, whenever the Twitch streamer wants, they can press an Ad button that delivers a 30-second ad. Usually, you'll see them do it when they get something to eat or have to get up to use the bathroom.

But put too many ads and you risk turning people off. So, it's a delicate balance.

As for how much they make off the ads, commonly referred to as the cost per mille (CPM) or cost per thousand views, you won't ever see anyone disclose it because of disclosure reasons. Twitch streamers aren't allowed to share these. Also, as someone who is also advertisement supported, the ad rates will fluctuate based on demand. I'd imagine that the rates go up a lot around major game releases and go down otherwise.

As a viewer, I haven't seen anyone press the Ad button and they only show ads during major game releases. I imagine this isn't a major percentage of revenue for Twitch streamers since ad block will prevent the display of ads too.

Subscriptions

For the more popular streamers, I imagine this category makes up the bulk of their income.

This is the top right of every stream.

Black diamond casino instant play. On Twitch, you can get notifications when a streamer is about to stream just by following them – click the Heart and leave Notifications (the bell) on. That's free.

But you can also 'subscribe' and that puts money in a Twitch streamer's pocket.

There are up to three tiers of subscriptions (all renew automatically:

• Tier 1: $4.99 per month (1 Subscriber Point)
• Tier 2: $9.99 per month (2 Subscriber Points)
• Tier 3: $24.99 per month (6 Subscriber Points)

As a Twitch streamer, you can get to upload custom emotes whenever you reach a certain number of subscribers. This is based on the concept of Subscriber Points (each tier gets you different Subscriber Points). You start with 25 and can get up to 60.

A viewer gets some perks for being a subscriber, depending on the streamer. Here, for example, is what you get if you are a Tier 1 subscriber to John Bartholomew, a Chess IM and Twitch streamer:

You get:

• Ad-free viewing on JohnBartholomew's channel (with limited exceptions).
• Chat during Subscriber-Only Mode and not affected by chat slow mode.
• Watch and chat during Subscriber Streams.
• Resubscribe to retrieve your highest unlocked Sub Badge.
• And 10 Custom Emotes

Twitch streamers earn a minimum of 50% of the subscription fees. The more subscribers they have, the more they get to keep.

'Top tier partners' get up to 70% of the subscription fees.

If you know how many subscribers a streamer has, it's relatively easy to calculate how much they earn each month through subscriptions. Twitch doesn't release the number of subscribers a streamer has, so any figures you see online are guesses. The number of Followers you see at the top of each Profile is NOT subscribers, those are free followers, but I suspect that's what online lists use as a way to guess actual subscribers (and other factors, like live viewers).

TwitchTracker has a list of subscriber counts that looks as accurate as any other, so based on those figures, here's how much some of the top streamers make each month on subscriptions (assuming a 70% cut):

• CRITICALROLE – $37,783.263
• SHROUD – $36,107.295
• RFUE – $35,609.637
• GAMESDONEQUICK – $39,360.216
• NICKMERCS – $64,990.492
• TIMTHETATMAN – $34,504.939
• MOONMOON_OW – $43,371.797
• XQCOW – $26,073.502
• NINJA – $19,647.39
• DRLUPO – $42,836.92

Who knows how accurate these figures are but even if they're close, that's some good money!

Sponsorships

If subscriptions are the cake, sponsorships are the icing.

For sponsorships, companies pay streamers to promote their brand. The most visible one is to pay streamers to play their games (sponsored streams). Reportedly, Electronic Arts paid Ninja a million bucks to play Apex Legends. EA did this with Battlefield V too. The easiest way to tell this is happening is that you'll start seeing #ad appearing in stream titles, to comply with FTC guidelines.

The rate streamers get paid for sponsored streams ranges from 1¢ to $1 per viewer per hour. If you get 10,000 viewers, that's $100 to $10,000 per hour of gameplay.

You will also see streamers being sponsored by companies that make gaming equipment, from headsets to chairs to keyboards. Each individually negotiated and that information isn't made public by anyone.

There are some sponsorship networks (google them to find out more) out there which will connect brands with 'influencers' too – so that's a way forward once you get your channel up.

Off-Twitch Ways to Make Money

The four ways listed above are where streamers make money directly off their Twitch streams.

There are, however, a couple of other ways to make money from your channel outside of Twitch.

Uploading Videos to Youtube

Twitch streamers generally only make money when they are streaming. But with all that content, why not post it to Youtube?

What you will see a lot of folks do is upload individual games or sessions to Youtube. They will put a title to it (to make it easier to search for on Youtube) and limit it to Youtube-friendly length, around 7-15 minutes. They'll try to do unique things, sometimes clickbaity, or funny things – to get people on Youtube to watch.

How much can Youtubers make? According to my friends at Millenial Money, anywhere from 0.3 to 1 cent per view. Youtube runs ads before, during, and after a video – which the streamer gets.

As for the top Youtuber earners, Millenial Money Man has a list from 2018:

1. Ryan Toys Review – $22 million
2. Jake Paul – $21.5 million
3. Dude Perfect – $20 million
4. DanTDM – $18.5 million
5. Jeffree Star – $18 million
6. Markiplier – $17.5 million
7. VanossGaming – $17 million
8. Jacksepticeye – $16 million
9. PewDiePie – $15.5 million
10. Logan Paul – $14.5 million

Live Appearances

As you can imagine, you have to be a decently sized Twitch streamer to get paid for live appearances. 🙂

Sometimes they tie these live appearances along with Snapchat/IG stories and other social media bumps.

Affiliate Income

Much like a blog, you can earn affiliate income from your Twitch stream by sending viewers to sites like Amazon.com to purchase items. If they buy something, you earn a small commission on the sale.

If you look at a streamer's profile, you may see some widgets promoting different physical products. Amazon Blacksmith is a popular widget some streamers use to list products.

Merchandise

You can also sell branded merchandise – something StreamLabs also supports, through their Merch program.

Here are some of the items in Anna Rudolf's (streamer who is a Hungarian chess player holding the FIDE titles of International Master and Woman Grandmaster) StreamLabs Merch store:

Actual Twitch Streamer Income

Disguised Toast gave us a look inside how much he makes from his Twitch stream, which gives some good high-level information on the different streams:

Some of the numbers he cites are examples, with some massive subscriber counts for well-known streamers, and they're eye-popping.

For him specifically, he earns each month (video is dated October 2018):

• Donations – $2,500
• Advertisements – $10,000 (only pre-roll ads and banners, no Ad buttons)
• Subscriptions – When he posted, he had 4,000 subscribers and made about $14,000 each month.
• Sponsorships – He averages 10,000 viewers so he can get paid anywhere from $1,000 to $10,000 per hour. He can also get $5,000 per 30 second Youtube video and $5-10k for live appearances.

All in, he makes $20,000 per month off ads, subscribers, and donations.

What to Learn How to Make Money on Twitch?

How Much Can You Make On Twitch

Udemy has several online courses from creators teaching you how to start, build, and grow your Twitch stream channel. I haven't taken any of these, as I'm not a Twitch streamer, so I don't vouch for them but Udemy has a rating system that lets students tell you what they think.

Udemy also has a 30 day refund policy so if you don't like a course, and many of these are just a few hours, you can request a refund.

• The Complete Guide to Twitch Streaming – covers everything from the gear you need to design your stream to building your community of rabid fans. It will help you market your stream so you can reach a wide audience and start earning income from your channel. It has a 4.4 star rating (out of 5 stars) and has enrolled over 2,000 students – the highest of any Twitch class on Udemy. It's six hours long.
• The Complete Twitch Streaming Course – 4 Courses in 1 – A compilation of four instructors that has two and a half hours of video, 727 enrolled students and a 4.3 star rating from 150 students.
• Learn how to Live Broadcast on YouTube & Twitch – The cheapest of the courses, just $19.99, it's three and a half hours of video by Jason Haines and it teaches you how to get started. 3.8 stars but on 19 ratings.

I hope you enjoyed this post and it gave you a sense of how much money can be made as a Twitch streamer.

It can be quite a bit!

You are probably familiar with the Amazon Prime option that has shopping benefits along with access to music and video streaming, but what on earth is Twitch Prime? As you may know, Amazon bought Twitch in 2014 and spread Prime option across the brands.

What is Twitch Prime?

If you are not an Amazon Prime subscriber yet, then you will need to become one in order to activate Twitch Prime, as it's just one of the many benefits you get from joining the main Amazon Prime scheme, with exclusive perks for anyone who links their Twitch and Amazon accounts.

Assuming you're an Amazon Prime subscriber, you can try both Twitch and Amazon Prime together free for 30 days to get a feel for it. Once you're signed up head on over to twitch.amazon.com where you'll be able to link your accounts.

You get one free subscription every 30-days to use to support your favorite streamers. They get financial benefits; you don't have to pay. When you go to click subscribe on their page you'll be shown the option to use your free subscription while you have it. Once it's gone, you'll be reminded, and then it'll come back 30-days later for you to spend again.

Twitch Prime subscriptions don't auto-renew as regular subscriptions do, so you'll need to remember to use it every month.

Twitch Prime is available everywhere globally except for China, India and 'embargoed territories.' In countries where Amazon Prime is supported (U.S., Mexico, Canada, Italy, France, Germany, Belgium, Austria, Spain, Japan, Netherlands, Luxembourg, Singapore or the United Kingdom) you have to have Amazon Prime to also have Twitch Prime.

If you're not in one of the countries listed above, you can sign up for Twitch Prime with a Prime Video subscription. Whichever way you play it, though, you have to have Amazon Prime something.

Twitch Turbo

If you've been paying for Twitch Turbo, you should cancel it immediately if you activate Twitch Prime. The benefits of Turbo are folded into Prime, you just get a different banner on your page. If you've been paying for both, Amazon will refund your recent Turbo payments for a limited time by opening a support ticket.

As for the top Youtuber earners, Millenial Money Man has a list from 2018:

1. Ryan Toys Review – $22 million
2. Jake Paul – $21.5 million
3. Dude Perfect – $20 million
4. DanTDM – $18.5 million
5. Jeffree Star – $18 million
6. Markiplier – $17.5 million
7. VanossGaming – $17 million
8. Jacksepticeye – $16 million
9. PewDiePie – $15.5 million
10. Logan Paul – $14.5 million

Live Appearances

As you can imagine, you have to be a decently sized Twitch streamer to get paid for live appearances. 🙂

Sometimes they tie these live appearances along with Snapchat/IG stories and other social media bumps.

Affiliate Income

Much like a blog, you can earn affiliate income from your Twitch stream by sending viewers to sites like Amazon.com to purchase items. If they buy something, you earn a small commission on the sale.

If you look at a streamer's profile, you may see some widgets promoting different physical products. Amazon Blacksmith is a popular widget some streamers use to list products.

Merchandise

You can also sell branded merchandise – something StreamLabs also supports, through their Merch program.

Here are some of the items in Anna Rudolf's (streamer who is a Hungarian chess player holding the FIDE titles of International Master and Woman Grandmaster) StreamLabs Merch store:

Actual Twitch Streamer Income

Disguised Toast gave us a look inside how much he makes from his Twitch stream, which gives some good high-level information on the different streams:

Some of the numbers he cites are examples, with some massive subscriber counts for well-known streamers, and they're eye-popping.

For him specifically, he earns each month (video is dated October 2018):

• Donations – $2,500
• Advertisements – $10,000 (only pre-roll ads and banners, no Ad buttons)
• Subscriptions – When he posted, he had 4,000 subscribers and made about $14,000 each month.
• Sponsorships – He averages 10,000 viewers so he can get paid anywhere from $1,000 to $10,000 per hour. He can also get $5,000 per 30 second Youtube video and $5-10k for live appearances.

All in, he makes $20,000 per month off ads, subscribers, and donations.

What to Learn How to Make Money on Twitch?

How Much Can You Make On Twitch

Udemy has several online courses from creators teaching you how to start, build, and grow your Twitch stream channel. I haven't taken any of these, as I'm not a Twitch streamer, so I don't vouch for them but Udemy has a rating system that lets students tell you what they think.

Udemy also has a 30 day refund policy so if you don't like a course, and many of these are just a few hours, you can request a refund.

• The Complete Guide to Twitch Streaming – covers everything from the gear you need to design your stream to building your community of rabid fans. It will help you market your stream so you can reach a wide audience and start earning income from your channel. It has a 4.4 star rating (out of 5 stars) and has enrolled over 2,000 students – the highest of any Twitch class on Udemy. It's six hours long.
• The Complete Twitch Streaming Course – 4 Courses in 1 – A compilation of four instructors that has two and a half hours of video, 727 enrolled students and a 4.3 star rating from 150 students.
• Learn how to Live Broadcast on YouTube & Twitch – The cheapest of the courses, just $19.99, it's three and a half hours of video by Jason Haines and it teaches you how to get started. 3.8 stars but on 19 ratings.

I hope you enjoyed this post and it gave you a sense of how much money can be made as a Twitch streamer.

It can be quite a bit!

You are probably familiar with the Amazon Prime option that has shopping benefits along with access to music and video streaming, but what on earth is Twitch Prime? As you may know, Amazon bought Twitch in 2014 and spread Prime option across the brands.

What is Twitch Prime?

If you are not an Amazon Prime subscriber yet, then you will need to become one in order to activate Twitch Prime, as it's just one of the many benefits you get from joining the main Amazon Prime scheme, with exclusive perks for anyone who links their Twitch and Amazon accounts.

Assuming you're an Amazon Prime subscriber, you can try both Twitch and Amazon Prime together free for 30 days to get a feel for it. Once you're signed up head on over to twitch.amazon.com where you'll be able to link your accounts.

You get one free subscription every 30-days to use to support your favorite streamers. They get financial benefits; you don't have to pay. When you go to click subscribe on their page you'll be shown the option to use your free subscription while you have it. Once it's gone, you'll be reminded, and then it'll come back 30-days later for you to spend again.

Twitch Prime subscriptions don't auto-renew as regular subscriptions do, so you'll need to remember to use it every month.

Twitch Prime is available everywhere globally except for China, India and 'embargoed territories.' In countries where Amazon Prime is supported (U.S., Mexico, Canada, Italy, France, Germany, Belgium, Austria, Spain, Japan, Netherlands, Luxembourg, Singapore or the United Kingdom) you have to have Amazon Prime to also have Twitch Prime.

If you're not in one of the countries listed above, you can sign up for Twitch Prime with a Prime Video subscription. Whichever way you play it, though, you have to have Amazon Prime something.

Twitch Turbo

If you've been paying for Twitch Turbo, you should cancel it immediately if you activate Twitch Prime. The benefits of Turbo are folded into Prime, you just get a different banner on your page. If you've been paying for both, Amazon will refund your recent Turbo payments for a limited time by opening a support ticket.

Twitch Prime benefits:

• Free Twitch channel subscription every 30 days to support your favorite streamers.
• Member access to free game content.
• Exclusive member savings on physical games from Amazon.
• Exclusive emoticons.
• Expanded chat color options.
• Member-Only Prime Chat Badge.
• Free in-game content through partner relationships.
• Free monthly games.

How Much Do Streamers Get from Twitch Prime Subs?

A new streamer who has just become a Twitch partner will get 50% of a $5 sub, so $2.50. They will also get the same rate for every prime sub they get. Since Amazon is a huge company that has publically revealed there are over 100 million Amazon Prime users, it's most likely that 1 in 5 viewers will either have Amazon Prime account or know somebody that does.

How Much Money Does A Streamer Make

As you already know, Prime sub is not auto-renewed. It means that after 30 days of the paid plan, the viewer will have a free 30-day subscription. If they want to use it on the same streamer they can, but they have to resubscribe.

The reason I'm mentioning this is that it can be used to your advantage if you're a streamer. Often, people will forget their subscription has run out so they will be watching a broadcaster not knowing they have a free subscription. This is why casters will often remind people that can subscribe for free with Twitch prime! They know that people will often have a free sub available and the chances are if they're watching the stream, they might just use it on them.

On average, pro-streamers can make between $3,000 to $5,000 per month playing 40 hours a week, just from the Prime Sub option. That number doesn't include ad revenue, which averages about $250 per 100 subscribers.

While nobody says exactly what they make, it's rumored that some of the biggest influencers are making over $300,000 per year playing video games. If Piper Jaffray's estimates are right, streamers like Probly_Ovr_9000 and GuardianOutpost can continue to grow—and the numbers could be huge.

How much do Twitch Streamers Make Per Prime Sub?

Does twitch prime sub give money to partners? Paying for the membership itself does nothing for the broadcasters. However, subscribing to a specific streamer with a prime sub gives whatever normal rate the broadcaster has enabled in their contract for a normal subscription.

As it was mentioned above, 'Twitch Prime' viewers pay $5/month. For regular streamers, 50 percent of this subscription revenue goes to Twitch, and the caster keeps the other half. Top tier influencers, who have more than 10,000 subscribers, get to keep 70 percent of their subscription revenue. Some quick math revealed that top streamer Ninja, who has 121,000 subscribers, makes $423,500 a month from subscribers alone. Wang's 4,000 subscribers earn him around $14,000 a month.

Advantages of Twitch Prime Sub for Streamers

A Prime subscription is an additional way for Twitch Partners to receive subscription revenue from their viewers.
Every Twitch Prime member will receive a channel subscription at no additional cost to give to the Twitch Partner of their choice every month; this option is visible when they click the Subscribe button on a Partnered channel. And while Twitch Prime is available to viewers in the US, Canada, Italy, France, Germany, Spain, and the UK, all Partners, regardless of where they live, will be paid for Prime subscriptions to their channel in the same manner as for regular subscriptions. The revenue share remains the same for Prime subscriptions as it is for normal subscriptions.

Summing Up

As a partner, you can definitely make money from twitch prime. As a viewer, the prime sub will give you access to a number of handy benefits like free game content, exclusive emoticons, and free monthly games. You will also get a chance to use your free channel subscription to support your favorite streamer. And it costs only $5 a month. Sounds like a good deal.